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- Burger King ups ante on promoting apps with smartphone offer | Retail Dive;
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Related Hot Network Questions. Splashy promotions Marketers are increasingly putting splashy promotions behind mobile apps as they recognize just how important a healthy app business is. Savvy brands place a big focus on loyalty and recognize that apps can help drive the kind of repeat business they crave by offering preferred deals, timely reminders and convenient payment options.
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Burger King announced earlier this year that it had developed a new digital platform intended to help it quickly scale up with exclusive mobile offers, payments, order-ahead and other features offered as part of its mobile app. Burger King claims to be the first legacy, fast food hamburger restaurant chain to enable digital coupons and offers on a national basis see story.
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Driving downloads Now that the app has launched on a national basis, the chain is using the free phone promotion to grab attention and encourage consumers to download it. Burger King and other quick-service restaurants are under growing pressure as sales stagnate in the face of growing competition and changing consumer tastes.
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A significant channel While numerous marketers have bet on promotions to drive app downloads, Burger King appears to be taking the strategy to the next level with the attention-grabbing offer of a free smartphone. Hoxie said. Topics covered: Search x. An article from.
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You can even see a list of participating restaurants for each voucher and deal. When you use this app, certain information will be saved through an analysis tool. You can stop this data from being stored by unchecking the "Use analysis technology" box in the app. New and only for you: Additional Information Category: Android 4. Update on: Lulubox-Free Skin for Mobile Legends 2.